Interesting. Can't quite decide yet whether I like it or not, on some level it's intriguing but somehow you just know it's wrong... ;-)
AFAIK the 'original' shooting brake concept was indeed two-doors like this one, so kudos for that, but personally I prefer the approach of the new CLS or the Jag XF which are a bit closer to an estate.
On a philosophical point, when is a two-door shooting brake just a coupe hatchback? I can see why the marketing dept would rather call it the former, but aren't we talking about the same thing really?