MBO Forum Supporter
W205 C-Class Press Release
Stuttgart – The all-new C-Class heralds a new chapter in the Mercedes-Benz success story and sets new standards in the premium mid-range class. Thanks to an intelligent lightweight design concept boasting weight savings of up to 100 kilograms, excellent aerodynamics and new, economical engines, the C-Class establishes new benchmarks in its class. A host of new assistance systems offer safety of the highest standard, while a new suspension, optionally air-sprung, provides for exemplary ride and driving comfort as well as nimble and agile handling.
In terms of appearance, the new C-Class adopts a progressive approach with its clear yet emotional design and its high-class interior. Many other innovations and interior touches underscore the Saloon's comfort and refined sportiness. In all, the perceived quality of the new C-Class feels like an “upgrade to a higher class of travel”.
The C-Class is the biggest-selling model series from Mercedes-Benz. Sales of the preceding model, which was launched in 2007, total over 2.4 million (165,194 units in the UK). The new C-Class offers sensuous and clear design and a host of technical innovations as well as a comprehensive scope of standard equipment and exemplary emission and fuel consumption values.
"Mercedes at its best - that's the new C-Class, which sets new standards for the mid-range segment on many fronts," says Prof. Dr Thomas Weber, Member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars Development. "It is characterised by an emotional yet clear design which is continued in the high-quality and modern interior. Its efficient and high-performance engineering provides the basis for a high standard of driving enjoyment."
Ola Källenius, Executive Vice President, Sales and Marketing Mercedes-Benz Cars, adds: "The new C-Class embodies Mercedes-Benz's claim "The best or nothing" in uncompromising style. This is immediately apparent when encountering our new Saloon for the first time, as it creates the impression that one is sitting in a higher class of automobile. I am sure that our customers will be delighted by the high-class appeal and agility of the new C-Class."
The C-Class has grown to take account of people's increasing average height. With an 80-mm increase in the wheelbase (2840 mm) compared with the previous model, the vehicle is 95 mm longer (4686 mm and 40 mm wider (1810 mm). The resultant additional space benefits first and foremost the rear passengers, who now travel in even greater comfort. The new C-Class also outstrips its predecessor in terms of boot capacity, at 480 litres (in accordance with ISO 3832).
Sensuous clarity and purist forms
On a visual level, the new C-Class represents a bold departure from its predecessor. Its striking, dynamic design exudes sensuous clarity and arouses emotions. Nature was a source of inspiration for the new Saloon's aesthetically sensuous lines and surfaces, whose harmony and dynamism create an immediate effect. The designers have created minimalist, purist forms for the C-Class, which emphasize its intelligent technology and engineering. The clearly defined surfaces deliberately display a degree of tension, lending them a muscular and sensuous character. Precise lines and sculptural surfaces create lively light and shade effects.
As Gorden Wagener, Vice President Design Daimler AG, notes: "The new C-Class showcases automotive passion by way of a contemporary design idiom. Progressive and emotional highlights underscore the ground-breaking design style of the new C-Class and demonstrate sensual clarity. The new C-Class interprets modern luxury on a new level.
In the side view a long bonnet, a passenger compartment set well back and short overhangs define the C-Class's classic, well-balanced Mercedes-Benz saloon proportions. Large wheels emphasise the rear and communicate a stylishly sporty character.
The new C-Class comes with H7 halogen headlamps as standard. In addition to the standard-fit headlamps, two energy-saving LED variants are available: a static system and a dynamic version with "LED Intelligent Light System". The characteristic night design lends the new C-Class its very own distinctive look in the dark, too. The rear lamp and brake light in the tail lights feature LED technology in all headlamp versions.
High-class interior with fine details
The Mercedes-Benz designers have styled the interior on a level, which is rarely encountered even in higher vehicle categories. This applies to the carefully chosen high-class materials and their pleasant touch and feel as well as the precision of the finely crafted details. The interior also embodies a new design idiom, which combines sensuousness and clarity perfectly with dynamic sportiness and contributes to the quality feel of the interior.
The driver and front passenger enjoy plenty of space and luxury in a discreet, modern guise on board the new C-Class. This gives rise to a feel-good atmosphere, which is new to this class of vehicle – settling into your seat in the C-Class, is akin to the uplifting feeling of being upgraded from economy to business class on an aeroplane.
The interior design demonstrates a bold new approach by Mercedes-Benz. Here the designers combine in accomplished style the architecture of Mercedes-Benz sports cars with an all new centre console featuring flowing lines. In automatic vehicles, a large one-piece centre console panel performs an elegant sweep from the centre air vents to the armrest. These seamless clear-cut lines create a sense of open space and convey a thrillingly purist and modern feel.
On vehicles with manual transmission, the centre console is slightly steeper and features two separate trim elements in order to create ample space for ergonomic operation of the shift lever.
A centrally positioned free-standing central display is the main eye-catching feature across the centre console – with a screen diagonal of 17.78 cm (7 inches), or 21.33 cm (8.4 inches) if COMAND Online is specified.
Five round air vents lend the dashboard a sporty touch. With their metallic cool-touch effect, they create a fascinating, tangible contrast to the warm look of the other materials – such as the wood in the centre console or the leather on the dashboard. The "upgrade" feel duly continues with the controls. All switches feature a high-quality, three-dimensional design befitting a luxury vehicle and benefit from a clear layout.
The innovative touchpad in the handrest over the Controller on the centre tunnel marks a further evolutionary step developed in-house at Mercedes-Benz. As on a smartphone, this provides for very simple and intuitive operation of all the head-unit functions using finger gestures. The touchpad also permits letters, numbers and special characters to be entered in handwriting - in any language. The user receives clear haptic feedback when operating the touchpad's control surface, which is highly conducive to genuine intuitive use.
Head-up display is also new to the C-Class. Like in a jet fighter, it displays important information directly in the driver's field of vision on the front windscreen, thus providing for clear legibility and ensuring that the driver is distracted less from the road ahead. The system provides information on vehicle speed, speed limits and navigation instructions and displays messages from DISTRONIC PLUS.
Robust yet lightweight bodyshell
The body-in-white of the new C-Class provides an innovative basis for reduced weight, outstanding rigidity for excellent handling, combined with optimum noise and vibration characteristics and a high level of crash safety.