Merc/Chrysler divorce

[shj]

A very good piece on the split up of Daimler Chrysler, todays Telegraph Motoring

 

[Trophy1200]

here's a link to the story,

http://www.telegraph.co.uk/motoring/main.jhtml?xml=/motoring/2007/05/26/mfchry26.xml

 

[Mr Teddy Bear]

Should be good news for u boys buying new or nearlynew.............
The accountants and value-engineering smurfs who jeopodise quality and hence reputation, may find themselves with weedkiller in their tea.
Sometimes I wonder if Marketing understands the relationship between Brand Image and Engineering Quality?
How long was it before Vauxhall lost its reputation for making rusty cars ?
Anybody remember thr trio of gleaming cream Volvo 122'S that toured the countrys Volvo Dealerships ( the parts were still on the dealers shelf too!!)
Reputations take a lifetime to establish, but only a seachange in market perception to ruin.
Rant over............I off to steal some honey from my local Bee's and have a good back scratch?

Mr Bear

 

[hawk20]

here's a link to the story,

http://www.telegraph.co.uk/motoring/main.jhtml?xml=/motoring/2007/05/26/mfchry26.xml

Great article. Very interesting.